Grimes - Visions

In a world in which a person can define themselves by the content of others all too easily over the internet, it has of course altered the way new artists can define themselves. An artist can become attached to a stigma or niche simply by presenting himself or herself in a certain way and as a result, can be embraced almost as equally as they can be cast out of certain defined groups. For Montreal’s Claire Boucher, her output as Grimes has come to be defined by certain internet trends. Assembling her music using the featherweight production capabilities of Garageband, Grimes’ earliest material was categorized under the dubious flag of witch house for perhaps longer than the artist would care to acknowledge. Combining beats with dark sampling, airy keyboard, and piles of haunting vocal loops, Grimes’s first two self released cassettes Geidi Primes (2010) and Halfaxa(2010) garnered the attention of fringe blogs in a time when groups like Salem and oOoOO were initially making waves and Grimes’ embrace of the upside down cross and triangle imagery of witch house brought her even closer into that fold. Darkbloom (2011), the split LP Grimes released with D’eon last year, pointed towards a more accessible direction and revealed a greater range of influences than those found in the group Boucher was lumped in with. The sophisticated knowledge of R&B, dance rock, and K-pop displayed on Grimes’ side of that LP pointed towards the direction of her newest LP Visions (2012), her first for major indie label 4AD. Boucher has said that Visions feels like her first LP and the clearer production and greater focus on darkwave electronic pop aesthetics she has taken on the album makes this feel like an almost entirely different Grimes, subsequently making Visions Boucher’s strongest offering to date.







